Marketing Manager - Food & Beverage - Canada
- 7-Eleven
- Toronto, ON
- Other
- 3 days ago
Salary
N/A
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Job Description
Ready to bring your love of food and creativity to life?
Develop and execute a variety of marketing initiatives that accelerate brand awareness and perception to drive Fresh Food and Proprietary Beverage sales for brand 7-Eleven Canada, and sub brands like Slurpee, Big Gulp, Pizza, Taquitos & Crispy Classic Chicken
- Through customer and consumer insights, develop and create marketing plans and platforms to develop our branded fresh food and proprietary beverage programs within brand guidelines.
Develop integrated programs and events to generate affinity, trust and earned media / referral with target customers.
Develop campaigns to improve customer awareness of product attributes, quality and initiate trial.
Develop briefs and lead agency teams to create taste appealing, craveable visuals and creative that sells.
Initiate licensing agreements, negotiate all business terms, manage creative approval process and foster relationships with licensors to support merchandising department goals.
Collaborate with cross-functional teams to integrate marketing plans and business results.
Report results for all partnerships and programs monthly, deriving insights and learnings to inform and adjust future programs.
Partner within store marketing and digital teams to ensure that creative message/execution is on brand and delivers against program objectives for all owned, earned and paid approaches.
Build strong working relationships with cross-functional business partners (including merchandising, agency, contractors, and peer groups) to facilitate the execution and analysis of marketing initiatives.
Provide analysis and insight to measure and improve marketing program effectiveness.
Initiate consumer research including focus groups and online surveys to keep pulse with the customer wants and needs.
Plan and manage marketing budget, including monthly forecasting and accruals.
Execute other projects as requested by Director.
- Proven track record of creative and resourceful approaches to unique business challenges in B2C retail and digital environments.
Demonstrated ability in making brand-appropriate & business building strategic decisions
Demonstrated ability to ideate and develop plans through data and consumer insights.
Self-motivated with ability to take initiative and pursue opportunities
Excellent organization and prioritization skills; ability to handle multiple projects simultaneously ranging from strategy to execution
Experience working with and presenting ideas to all levels of business partners, up to and including C-level executives
Excellent written, communication and presentation skills ; Strong quantitative skills required
Works well independently and with a small team, project management skills and creativity a must
Experience:
- 4-year bachelor’s degree
- 5+ years marketing experience required including briefing, managing agencies & contractor teams
- Retail industry and project management experience required
- Budget management experience required
- Experience working on highly-recognized, industry-leading fresh food / dispensed beverage brands preferred.
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