Education

Tasks

Analyze market research data to improve business decisions or activities
Conduct economic or commercial surveys to identify potential markets for products or services
Develop all kinds of events for publicity, fundraising and information purposes
Develop communication strategies
Direct the marketing strategies of establishments
Direct the production of educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
Evaluate an organization's Internet presence
Evaluate communication strategies and programs
Evaluate the marketing strategies used by establishments
Implement communication strategies and programs
Oversee the preparation of written material for website content
Review written material, such as reports, briefs, speeches, presentations and press releases
Develop promotional materials
Manage contracts
Plan and control budget and expenditures
Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services